Paola Scarpa

Paola Scarpa is Chief Digital Transformation Officer of Lavazza Group, a role she has held since September 2025. She leads digital transformation across the Group, promoting the adoption of advanced technologies, including artificial intelligence.

A graduate in management engineering from Politecnico di Milano, she spent more than 15 years at Google, where she held leadership roles and became Managing Director of the Client Solutions, Data & Insights business unit. She led digital strategy consulting initiatives across telecommunications, lead generation, retail, luxury, fast-moving consumer goods (FMCG) and healthcare.

Her career also includes strategic consulting and management roles at Monitor Company, Vodafone and Boston Consulting Group.

She has long championed women's participation in STEM and serves as an ambassador for projects within her company and across Italy and Europe. She received the Standout Woman Award in 2022, was named by Forbes among Italy's 100 most successful women in 2020, and was one of 18 recipients of the 2018 Merito e Talento award.