Petra Moog

Petra Moog holds the Chair for Innovation and Entrepreneurship (IIE) at ZHAW University of Applied Sciences in Zurich, Switzerland. As Director of the IIE Institute, she leads 30 researchers and educators working at macro, meso and individual levels. Previously, she spent 15 years as Full Professor of Entrepreneurship and Family Business at the University of Siegen.

Within the EELISA EU Alliance, of which ZHAW is a partner, she leads the innovation and entrepreneurship work package, developing a European ecosystem and promoting impact-driven, social and sustainable entrepreneurship. This includes supporting underrepresented entrepreneurs, particularly women and people with disabilities.

She studied economics at the University of Cologne, completed her CEMS/MIM at Bocconi University in Milan and was a research fellow at the Massachusetts Institute of Technology (MIT).

Her research and teaching cover entrepreneurship, including academic spin-offs and ecosystems, social innovation and family business. Her recent interests include entrepreneurs' values, social impact, sustainability and the relationships between democracy, innovation and entrepreneurship.

She has been a visiting professor at Baku University in Azerbaijan, King's College London in the UK and Cornell University in the USA, and serves on the editorial boards of the Journal of Technology Transfer and Small Business Economics.